According to legend, the Danish flag 'Dannebrog' fell from the sky on 15th June 1219. This is the flag after which Dannebrog Rederi was named 125 years ago. The last 40 years our family has been the controlling owner and manager. 

True to the nature of shipping, there have been ups and downs for the company. Now, more than ever the essence of successful shipping lies with the motivation of people and the management of information. While we are focused on ship safety, asset timing, business acumen and other crucial matters, another management priority is the relationship between people and flows of information.

Apart from evident volatility in the market cycle it can be argued that shipping has evolved slowly since the Suez crisis more than 50 years ago. Currently, we are likely to be at the beginning, some would say midst, of a more fundamental shift in shipping, driven by developments in information technology. 

In such a process of change we find it important to rely on tried and true values.